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business Intermediate 21 lessons

Product Marketing (PMM)

Launch products successfully. Master Go-to-Market (GTM) strategy, positioning, messaging, and sales enablement for tech products.

Building the product is only half the battle; Product Marketing Managers (PMMs) ensure it sells. This course teaches you to craft compelling Value Propositions and Positioning statements. You will learn to execute Go-to-Market (GTM) launches, creating assets that help sales teams win (Battlecards, One-pagers). We cover competitive intelligence, pricing packaging, and customer persona development. Essential for bridging the gap between Product, Sales, and Marketing.

✅ 100% Free & Lifetime Access
⏱️ 5-Minute Lessons (Bite-sized learning)
🚀 21-Lesson Path (Independent modules)
📱 Mobile Friendly (Learn anywhere)
PMM Pros
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Complete Course Syllabus

  • 1
    Positioning
    Defining where your product lives in the market.
  • 2
    The GTM Plan
    Orchestrating launch day across all channels.
  • 3
    Sales Enablement
    Teaching sales teams how to pitch the value.
  • 4
    Competitive Intel
    Analyzing competitors without obsessing over them.
  • 5
    Pricing & Packaging
    Tiered pricing models and psychological anchoring.

Estimated completion time: 21 lessons • Self-paced learning • Lifetime access

Career Outlook

Estimated Salary
$110k - $170k

Career Paths

Product Marketing Mgr $120k-$170k
Director of PMM $160k-$220k
VP of Marketing $180k-$250k

What You Will Learn

Craft differentiated Positioning and Messaging frameworks
Execute successful Go-to-Market (GTM) launch strategies
Create Sales Enablement assets like Battlecards and Decks
Conduct competitive analysis to find market gaps
Define pricing and packaging strategies for SaaS

Skills You Will Gain

Go-to-Market Copywriting Competitive Analysis Sales Enablement Positioning

Who Is This For

Marketers
PMs
Founders

Prerequisites

Marketing or Product basics

Product Marketing (PMM) FAQs

Vs Product Mgmt?

PM builds it; PMM takes it to market.

Writing heavy?

Yes, messaging is the core skill.

B2B vs B2C?

Focus is B2B SaaS, but principles apply broadly.

Metrics?

Adoption rates, win rates, and pipeline velocity.

Need more info?
All Reork courses are 100% free, self-paced, and fully accessible on mobile devices. No prior experience is required. Read our full Platform FAQ.

Tech Stack & Tools

Crayon
Guru
Google Slides
Figma

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