Pricing Strategy

Monetize correctly. Master Freemium, Tiered, and Usage-Based pricing models. Learn willingness-to-pay analysis and packaging.

Pricing is the most powerful lever for profit. This course teaches the science of SaaS pricing. You will learn to measure Willingness-to-Pay (WTP) using Van Westendorp surveys. Master packaging features into Good/Better/Best tiers to maximize revenue. We explore the shift to Usage-Based Pricing (like Snowflake/AWS) and how to design Freemium models that actually convert. Stop guessing and start pricing for value.

✅ 100% Free & Lifetime Access

⏱️ 5-Minute Lessons (Bite-sized learning)

🚀 21-Lesson Path (Independent modules)

📱 Mobile Friendly (Learn anywhere)

Pricing Experts

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Complete Course Syllabus

1

Value Metric

Charging for what the customer values (User vs Usage).
2

Pricing Research

Van Westendorp and Conjoint analysis methods.
3

Packaging Tiers

Designing the 'Good, Better, Best' ladder.
4

Freemium Design

Balancing free value with upgrade triggers.
5

Price Localization

Adjusting purchasing power parity (PPP) globally.

Estimated completion time: 21 lessons • Self-paced learning • Lifetime access

Career Outlook

Estimated Salary

$130k - $190k

Career Paths

Pricing Strategy Lead $140k-$200k

Head of Monetization $160k-$240k

Product Marketing $130k-$180k

What You Will Learn

Design revenue-maximizing pricing packaging (Tiers) Conduct Willingness-to-Pay research and analysis Implement Usage-Based and Hybrid pricing models Evaluate Freemium vs Free Trial strategies Execute price increases without alienating customers

Skills You Will Gain

Pricing Strategy Market Research Financial Modeling Packaging Behavioral Economics

Who Is This For

Product Marketers

Founders

Product Managers

Prerequisites

Product Management Economics