B2B Channel Partnerships

Scale through partners. Build Reseller, ISV, and SI (System Integrator) ecosystems to multiply revenue without adding headcount.

Direct sales is hard to scale. Channel partnerships allow you to leverage other companies' sales forces. This course teaches you to build an Ecosystem Strategy. You will learn the difference between VARs (Resellers), SIs (System Integrators like Accenture), and ISVs (Tech Partners). Master partner enablement, channel conflict management, and revenue sharing models. Essential for SaaS companies looking to scale beyond direct sales.

✅ 100% Free & Lifetime Access

⏱️ 5-Minute Lessons (Bite-sized learning)

🚀 21-Lesson Path (Independent modules)

📱 Mobile Friendly (Learn anywhere)

Channel Chiefs

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Secure Enrollment via SSL

Complete Course Syllabus

1

Channel Types

Resellers, Referral, Tech Partners, and OEMs.
2

Program Design

Creating Tiers (Gold/Silver) and margin structures.
3

Enablement

Training partners to sell and implement your tool.
4

Conflict Mgmt

Rules of Engagement when channel vs direct compete.
5

Co-Selling

Mapping accounts to attack deals together.

Estimated completion time: 21 lessons • Self-paced learning • Lifetime access

Career Outlook

Estimated Salary

$120k - $180k

Career Paths

Channel Manager $110k-$160k

Head of Partnerships $150k-$220k

Ecosystem Director $170k-$240k

What You Will Learn

Design partner programs with clear tiers and incentives

Recruit and enable System Integrators (SIs) and VARs

Manage channel conflict between direct and partner sales

Structure revenue share and referral agreements

Build a 'Marketplace' strategy for tech partners

Skills You Will Gain

Channel Sales Partner Management Ecosystem Strategy Business Dev Contract Negotiation

Who Is This For

Partner Managers

Head of Sales

BizDev Leads

Prerequisites

Sales/BizDev Basics