Build two-sided platforms. Solve the Chicken-and-Egg problem, optimize liquidity, and design take-rates for marketplaces like Uber or Airbnb.
Marketplaces are the most defensible but difficult business models. This course covers Platform Economics. You will learn to solve the 'Cold Start' problem (getting supply vs demand). Master liquidity metrics (Fill Rate, Time to Match) and design Trust & Safety systems to prevent disintermediation (users going off-platform). We explore monetization strategies beyond simple commissions. Essential for founders building the next Uber, Airbnb, or Upwork.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Specific to multi-vendor platforms, not standard retail.
Yes, B2B marketplaces are a huge growth area.
No, focuses on economic design and strategy.
Marketplaces are notoriously hard to start.
Go from your first step to master level. Three simple steps, all about Marketplace Dynamics.
New to Marketplace Dynamics? Start here. Learn the basics in small, easy steps.
Most people stop at the basics. Keep going — this step takes you higher.
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