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martech Advanced 21 lessons

Segment (CDP)

Master Customer Data Platforms. Route data between tools, unify customer identities, and sanitize events using Segment.

Data silos kill marketing. Segment is the leading Customer Data Platform (CDP) that solves this. This course teaches you to implement Segment to collect data once and route it to hundreds of tools (GA4, HubSpot, Mixpanel). You will master Identity Resolution to unify user actions across devices. Learn to enforce Tracking Plans to keep data clean (Protocols) and use Personas to build audiences. The plumbing of the modern marketing stack.

✅ 100% Free & Lifetime Access
⏱️ 5-Minute Lessons (Bite-sized learning)
🚀 21-Lesson Path (Independent modules)
📱 Mobile Friendly (Learn anywhere)
Data Eng
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Complete Course Syllabus

  • 1
    CDP Concepts
    Collect once, send everywhere philosophy.
  • 2
    Implementation
    analytics.js and server-side tracking setups.
  • 3
    Identity Specs
    Identify, Track, Page, and Group calls explained.
  • 4
    Protocols
    Blocking bad data with schema validation.
  • 5
    Personas
    Synthesizing audiences for marketing activation.

Estimated completion time: 21 lessons • Self-paced learning • Lifetime access

Career Outlook

Estimated Salary
$110k - $150k

Career Paths

Marketing Engineer $110k-$150k
Analytics Engineer $115k-$160k
MarTech Architect $120k-$170k

What You Will Learn

Implement Segment to route data to downstream destinations
Unify user identities across devices and sessions
Enforce data quality using Tracking Plans and Protocols
Build computed audiences and traits using Personas
Debug data delivery issues using the Debugger

Skills You Will Gain

Segment Implementation Data Routing Identity Resolution JSON Schema MarTech Architecture

Who Is This For

Marketing Engineers
Data Engineers
Growth Leads

Prerequisites

JS Basics
Analytics concepts

Segment (CDP) FAQs

Dev tool?

Yes, heavily used by devs for marketing teams.

Coding?

Yes, implementing tracking calls in code.

Expensive?

Segment is pricey; we use the free developer tier.

Why not GA4?

Segment feeds GA4 *and* everything else.

Need more info?
All Reork courses are 100% free, self-paced, and fully accessible on mobile devices. No prior experience is required. Read our full Platform FAQ.

Tech Stack & Tools

Segment
Mixpanel
Customer.io
Data Warehouse

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