Marketo Certification

Master Enterprise Marketing Automation. Learn lead lifecycle management, scoring, and complex nurturing programs in Adobe Marketo Engage.

Marketo is the tool of choice for B2B enterprise marketing. This course prepares you for the Adobe Certified Professional exam. You will learn to architect complex Nurture Programs, manage the Lead Lifecycle (MQL to SQL), and build sophisticated Lead Scoring models. We cover database hygiene, email deliverability within Marketo, and integrating with CRMs like Salesforce. Essential for Marketing Operations professionals in large organizations.

✅ 100% Free & Lifetime Access

⏱️ 5-Minute Lessons (Bite-sized learning)

🚀 21-Lesson Path (Independent modules)

📱 Mobile Friendly (Learn anywhere)

Automation

Start Learning

Secure Enrollment via SSL

Complete Course Syllabus

1

Program Types

Email, Event, Engagement, and Default programs.
2

Smart Lists

Advanced filtering and logic for segmentation.
3

Lead Scoring

Building demographic and behavioral score models.
4

Lifecycle Modeler

Tracking leads from Anonymous to Customer.
5

Reporting

Email insights and revenue cycle analytics.

Estimated completion time: 21 lessons • Self-paced learning • Lifetime access

Career Outlook

Estimated Salary

$90k - $130k

Career Paths

Marketo Administrator $95k-$135k

Marketing Ops Mgr $100k-$145k

Demand Gen Manager $90k-$130k

What You Will Learn

Architect and build engagement programs (Nurture)

Design and implement Lead Scoring models

Manage the Lead Lifecycle and revenue cycle models

Execute advanced list segmentation and smart lists

Prepare for the Adobe Certified Professional - Marketo exam

Skills You Will Gain

Marketo Engage Lead Lifecycle Scoring Models Marketing Automation CRM Sync

Who Is This For

Marketing Ops

Demand Gen Leads

CRM Admins

Prerequisites

Marketing Basics

Data Logic