Programmatic Advertising

Master the AdTech ecosystem. Understand Real-Time Bidding (RTB), DSPs, SSPs, and how algorithmic ad buying works.

Ads follow you because of Programmatic. This course demystifies the black box of AdTech. You will learn the ecosystem: Demand Side Platforms (DSPs), Supply Side Platforms (SSPs), and Ad Exchanges. Master the Real-Time Bidding (RTB) protocol where auctions happen in milliseconds. We cover audience targeting, cookie syncing (and the cookie-less future), and how to use APIs to automate ad buying. Essential for technical marketers and AdTech engineers.

✅ 100% Free & Lifetime Access

⏱️ 5-Minute Lessons (Bite-sized learning)

🚀 21-Lesson Path (Independent modules)

📱 Mobile Friendly (Learn anywhere)

AdTech

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Complete Course Syllabus

1

The Ecosystem

Who buys (DSP), who sells (SSP), and where (Exchange).
2

Real-Time Bidding

The millisecond auction process explained.
3

Data & Identity

DMPs, Cookies, and the shift to Identity graphs.
4

Ad Quality & Fraud

Viewability metrics and fighting ad fraud bots.
5

The Future

Privacy Sandbox, Contextual targeting, and CTV.

Estimated completion time: 21 lessons • Self-paced learning • Lifetime access

Career Outlook

Estimated Salary

$110k - $160k

Career Paths

Programmatic Manager $100k-$140k

AdTech Product Mgr $120k-$170k

Ad Ops Specialist $80k-$110k

What You Will Learn

Map the Programmatic ecosystem (DSP, SSP, DMP, Ad Exchange)

Understand the Real-Time Bidding (RTB) auction logic

Utilize First-party vs Third-party data for targeting

Navigate the post-cookie landscape and Identity solutions

Automate campaign management using AdTech APIs

Skills You Will Gain

AdTech Architecture Real-Time Bidding Audience Targeting Data Privacy API Integration

Who Is This For

AdTech Ops

Marketing Engineers

Media Buyers

Prerequisites

Marketing Basics

Tech Literacy