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business Intermediate 21 lessons

SaaS Metrics & Economics

Understand the business model of software. Master CAC, LTV, Churn, MRR, and Unit Economics to drive profitable growth.

You can't scale what you don't measure. This course demystifies the acronyms of the SaaS business model. You will learn to calculate Customer Acquisition Cost (CAC) and Lifetime Value (LTV) to determine marketing efficiency. Master Churn analysis (Logo vs Revenue churn) and how to improve Net Dollar Retention (NDR). We cover financial modeling for SaaS, understanding the 'Rule of 40', and how to present these metrics to investors.

✅ 100% Free & Lifetime Access
⏱️ 5-Minute Lessons (Bite-sized learning)
🚀 21-Lesson Path (Independent modules)
📱 Mobile Friendly (Learn anywhere)
Founders
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Complete Course Syllabus

  • 1
    The SaaS Model
    Recurring revenue physics and the J-Curve.
  • 2
    Unit Economics
    CAC, LTV, and the magic ratio of 3:1.
  • 3
    Retention is King
    Gross vs Net Churn and the power of expansion.
  • 4
    Financial Modeling
    Forecasting MRR and cash flow in Excel.
  • 5
    Investor Metrics
    What VCs look for (Rule of 40, Burn Multiple).

Estimated completion time: 21 lessons • Self-paced learning • Lifetime access

Career Outlook

Estimated Salary
$100k - $160k

Career Paths

SaaS Founder Variable
Growth Product Mgr $120k-$170k
Finance Manager $110k-$160k

What You Will Learn

Calculate and optimize CAC, LTV, and Payback Period
Analyze Churn and Net Dollar Retention (NDR) deeply
Build a SaaS financial model to forecast MRR growth
Apply the 'Rule of 40' to balance growth and profitability
Present SaaS metrics confidently to stakeholders

Skills You Will Gain

SaaS Metrics Financial Modeling Unit Economics Growth Strategy Churn Analysis

Who Is This For

Founders
Product Managers
Finance Leads

Prerequisites

None
Basic Math

SaaS Metrics & Economics FAQs

Math heavy?

Business math (algebra/percentages), not calculus.

For devs?

Yes, essential for understanding product impact.

Tools?

Excel/Sheets is the primary tool taught.

B2B or B2C?

Focus is B2B SaaS, but applies to subscriptions.

Need more info?
All Reork courses are 100% free, self-paced, and fully accessible on mobile devices. No prior experience is required. Read our full Platform FAQ.

Tech Stack & Tools

Excel
ProfitWell
ChartMogul
Baremetrics

Recommended Next Steps

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