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martech Beginner 21 lessons

Influencer Tech

Scale influencer marketing. Master discovery platforms, relationship management tools (IRM), and ROI tracking for creator campaigns.

Influencer marketing has moved from spreadsheets to software. This course teaches the tech stack for managing creators at scale. You will learn to use discovery platforms like Grin or Upfluence to find vetted influencers. Master CRM strategies for managing hundreds of relationships (IRM). We focus heavily on tracking: using affiliate links, promo codes, and UTMs to measure exact ROI. Learn to automate contracts, payouts, and content approval workflows.

100% Free & Lifetime Access
⏱️ 5-Minute Lessons (Bite-sized learning)
🚀 21-Lesson Path (Independent modules)
📱 Mobile Friendly (Learn anywhere)
Social
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Complete Course Syllabus

  • 1
    Discovery Tech
    Filtering databases to find the right creators.
  • 2
    Vetting & Fraud
    Spotting fake engagement and bot followers.
  • 3
    Tracking & Attribution
    Measuring sales, not just likes.
  • 4
    CRM for Creators
    Managing seeding lists and long-term relationships.
  • 5
    Scaling Outreach
    Automating emails without sounding robotic.

Estimated completion time: 21 lessons • Self-paced learning • Lifetime access

Career Outlook

Estimated Salary
$70k - $100k

Career Paths

Influencer Marketing Mgr $75k-$120k
Creator Partnerships $70k-$110k
Social Strategy Lead $80k-$130k

What You Will Learn

Utilize discovery platforms to find brand-fit influencers
Manage influencer relationships using IRM tools
Track campaign ROI using pixels, codes, and links
Automate outreach and contract workflows
Detect fake followers and audit creator quality

Skills You Will Gain

Influencer Management Campaign Tracking ROI Analysis Relationship Mgmt Fraud Detection

Who Is This For

Influencer Managers
Social Marketers
PR Pros

Prerequisites

Social Media basics

Influencer Tech FAQs

Finding people?

We teach using tech platforms to search databases.

Expensive tools?

We show Enterprise tools and manual workarounds.

Legal?

We cover FTC disclosure rules (#ad).

Micro-influencers?

Yes, specifically how to manage hundreds of them.

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