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martech Intermediate 21 lessons

Chatbot Marketing

Drive conversational commerce. Design chatbot flows, integrate AI responses, and automate support to boost engagement.

Conversation is the new interface. This course teaches you to build chatbots that sell and support. You will learn to design Conversation Flows that feel natural, not robotic. Master rule-based logic for qualification and routing, and integrate AI (LLMs) for dynamic responses. We cover platforms like Intercom and Drift, focusing on using bots for lead generation, customer support deflection, and personalized ecommerce recommendations.

100% Free & Lifetime Access
⏱️ 5-Minute Lessons (Bite-sized learning)
🚀 21-Lesson Path (Independent modules)
📱 Mobile Friendly (Learn anywhere)
AI Ops
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Complete Course Syllabus

  • 1
    Conversation Strategy
    When to use a bot vs a human vs a form.
  • 2
    Flow Design
    Mapping decision trees and user intent.
  • 3
    AI Integration
    Using LLMs for fallback and dynamic answers.
  • 4
    Lead Qualification
    Automating the BANT qualification process.
  • 5
    Optimization
    analyzing drop-off points in the chat.

Estimated completion time: 21 lessons • Self-paced learning • Lifetime access

Career Outlook

Estimated Salary
$80k - $120k

Career Paths

Conversation Designer $85k-$125k
Chatbot Manager $80k-$120k
Marketing Automation $90k-$130k

What You Will Learn

Design effective conversational flows and scripts
Implement rule-based bots for lead qualification
Integrate AI responses for dynamic support
Optimize bot triggers based on user behavior
Analyze conversation metrics to improve engagement

Skills You Will Gain

Conversation Design Chatbot Logic AI Integration Customer Support Ops Lead Gen

Who Is This For

Marketers
Support Managers
Conversational Designers

Prerequisites

None
Writing helps

Chatbot Marketing FAQs

AI or Rules?

We teach a hybrid approach for reliability.

Coding?

No, most platforms use visual builders.

Annoying?

We teach *helpful* design, not intrusive spam.

E-commerce?

Yes, huge for product recommendations.

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