Master new skills with our 21-day learning paths, broken into easy 5-minute daily lessons.
Start your journey for free.
Master new skills with our 21-day learning paths, broken into easy 5-minute daily lessons.
Start your journey for free.
Visualize the user path. Identify touchpoints, friction, and opportunities to improve retention and conversion rates.
Marketing isn't a funnel; it's a journey. This course teaches you to map the customer experience from awareness to advocacy. You will learn to identify all digital and physical Touchpoints, map User Emotions at each stage, and find Friction points that cause churn. We use visual tools like Miro to create shared artifacts that align marketing, sales, and product teams. Essential for improving Customer Experience (CX) and retention.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
It sits at the intersection of both.
No, maps should be living documents.
Whiteboarding tools like Miro are standard.
Concepts apply to both, complexity varies.