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business Advanced 21 lessons

Global Expansion Strategy

Take your tech global. Master Localization (l10n), Internationalization (i18n), and market entry strategies for new geographies.

Scaling beyond your home country requires more than just translation. This course covers the strategy of International Expansion. You will learn the difference between i18n (code readiness) and l10n (cultural adaptation). Master hiring in new regions (PEO vs Entity), complying with local data laws (Data Residency), and adapting pricing to local purchasing power. We analyze playbook strategies for entering EMEA, APAC, and LATAM markets.

✅ 100% Free & Lifetime Access
⏱️ 5-Minute Lessons (Bite-sized learning)
🚀 21-Lesson Path (Independent modules)
📱 Mobile Friendly (Learn anywhere)
Intl Leads
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Secure Enrollment via SSL

Complete Course Syllabus

  • 1
    Market Selection
    Scoring countries based on TAM and ease of entry.
  • 2
    i18n vs l10n
    Preparing code vs adapting content.
  • 3
    Global Payments
    Accepting local methods (Alipay, Pix, UPI).
  • 4
    Hiring & Legal
    Employer of Record (EOR) vs setting up entities.
  • 5
    Culture & Product
    Adapting UX for right-to-left languages and norms.

Estimated completion time: 21 lessons • Self-paced learning • Lifetime access

Career Outlook

Estimated Salary
$130k - $190k

Career Paths

Head of International $160k-$240k
Localization Manager $90k-$130k
General Manager (Region) $180k-$280k

What You Will Learn

Develop a market entry strategy for new geographies
Manage Internationalization (i18n) technical debt
Execute Localization (l10n) workflows for product and marketing
Navigate local compliance, data residency, and payment methods
Structure global teams using PEOs or subsidiaries

Skills You Will Gain

International Strategy Localization Market Entry Global Ops Cultural Intelligence

Who Is This For

Expansion Leads
Product VPs
Founders

Prerequisites

Business Strategy

Global Expansion Strategy FAQs

Translation?

We cover managing it, not doing it yourself.

Technical?

i18n requires engineering effort; we explain scope.

Legal?

High-level overview of tax/employment laws.

Remote?

Expansion often implies remote/distributed teams.

Need more info?
All Reork courses are 100% free, self-paced, and fully accessible on mobile devices. No prior experience is required. Read our full Platform FAQ.

Tech Stack & Tools

Smartling
Lokalise
Deel
Stripe Atlas

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