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business Advanced 21 lessons

Marketplace Dynamics

Build two-sided platforms. Solve the Chicken-and-Egg problem, optimize liquidity, and design take-rates for marketplaces like Uber or Airbnb.

Marketplaces are the most defensible but difficult business models. This course covers Platform Economics. You will learn to solve the 'Cold Start' problem (getting supply vs demand). Master liquidity metrics (Fill Rate, Time to Match) and design Trust & Safety systems to prevent disintermediation (users going off-platform). We explore monetization strategies beyond simple commissions. Essential for founders building the next Uber, Airbnb, or Upwork.

✅ 100% Free & Lifetime Access
⏱️ 5-Minute Lessons (Bite-sized learning)
🚀 21-Lesson Path (Independent modules)
📱 Mobile Friendly (Learn anywhere)
Platform Econ
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Secure Enrollment via SSL

Complete Course Syllabus

  • 1
    Network Effects
    Why marketplaces get stronger as they grow.
  • 2
    Cold Start
    Hacking supply or demand to get the flywheel spinning.
  • 3
    Liquidity Metrics
    Search-to-fill and utilization rates.
  • 4
    Monetization
    Take rates, listing fees, and fintech layers.
  • 5
    Trust & Safety
    Verification, reviews, and insurance layers.

Estimated completion time: 21 lessons • Self-paced learning • Lifetime access

Career Outlook

Estimated Salary
N/A

Career Paths

Marketplace Founder Variable
Head of Supply/Demand $140k-$200k
Platform PM $130k-$180k

What You Will Learn

Solve the Chicken-and-Egg launch problem
Optimize marketplace liquidity and matching efficiency
Design rake/commission structures that stick
Prevent disintermediation and platform leakage
Scale Trust and Safety operations

Skills You Will Gain

Platform Economics Growth Loops Liquidity Mgmt Trust & Safety Monetization

Who Is This For

Founders
Marketplace PMs
Investors

Prerequisites

Business Basics

Marketplace Dynamics FAQs

E-commerce?

Specific to multi-vendor platforms, not standard retail.

B2B?

Yes, B2B marketplaces are a huge growth area.

Coding?

No, focuses on economic design and strategy.

Hard?

Marketplaces are notoriously hard to start.

Need more info?
All Reork courses are 100% free, self-paced, and fully accessible on mobile devices. No prior experience is required. Read our full Platform FAQ.

Tech Stack & Tools

Sharetribe
Stripe Connect
Analytics

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