Monetize correctly. Master Freemium, Tiered, and Usage-Based pricing models. Learn willingness-to-pay analysis and packaging.
Pricing is the most powerful lever for profit. This course teaches the science of SaaS pricing. You will learn to measure Willingness-to-Pay (WTP) using Van Westendorp surveys. Master packaging features into Good/Better/Best tiers to maximize revenue. We explore the shift to Usage-Based Pricing (like Snowflake/AWS) and how to design Freemium models that actually convert. Stop guessing and start pricing for value.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Yes, statistical analysis of survey data.
Huge overlap with behavioral economics.
Focus is B2B SaaS, but concepts apply widely.
No, pricing requires constant iteration.
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