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Pricing Strategy

Monetize correctly. Master Freemium, Tiered, and Usage-Based pricing models. Learn willingness-to-pay analysis and packaging.

Pricing is the most powerful lever for profit. This course teaches the science of SaaS pricing. You will learn to measure Willingness-to-Pay (WTP) using Van Westendorp surveys. Master packaging features into Good/Better/Best tiers to maximize revenue. We explore the shift to Usage-Based Pricing (like Snowflake/AWS) and how to design Freemium models that actually convert. Stop guessing and start pricing for value.

✅ 100% Free & Lifetime Access
⏱️ 5-Minute Lessons (Bite-sized learning)
🚀 21-Lesson Path (Independent modules)
📱 Mobile Friendly (Learn anywhere)
Pricing Experts
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Complete Course Syllabus

  • 1
    Value Metric
    Charging for what the customer values (User vs Usage).
  • 2
    Pricing Research
    Van Westendorp and Conjoint analysis methods.
  • 3
    Packaging Tiers
    Designing the 'Good, Better, Best' ladder.
  • 4
    Freemium Design
    Balancing free value with upgrade triggers.
  • 5
    Price Localization
    Adjusting purchasing power parity (PPP) globally.

Estimated completion time: 21 lessons • Self-paced learning • Lifetime access

Career Outlook

Estimated Salary
$130k - $190k

Career Paths

Pricing Strategy Lead $140k-$200k
Head of Monetization $160k-$240k
Product Marketing $130k-$180k

What You Will Learn

Design revenue-maximizing pricing packaging (Tiers) Conduct Willingness-to-Pay research and analysis Implement Usage-Based and Hybrid pricing models Evaluate Freemium vs Free Trial strategies Execute price increases without alienating customers

Skills You Will Gain

Pricing Strategy Market Research Financial Modeling Packaging Behavioral Economics

Who Is This For

Product Marketers
Founders
Product Managers

Prerequisites

Product Management Economics

Pricing Strategy FAQs

Math heavy?

Yes, statistical analysis of survey data.

Psychology?

Huge overlap with behavioral economics.

B2C or B2B?

Focus is B2B SaaS, but concepts apply widely.

One time fix?

No, pricing requires constant iteration.

Need more info?
All Reork courses are 100% free, self-paced, and fully accessible on mobile devices. No prior experience is required. Read our full Platform FAQ.

Tech Stack & Tools

Excel Conjoint Analysis ProfitWell

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