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business Intermediate 21 lessons

Sales Engineering (Pre-Sales)

Close deals with code. Master the technical demo, Proof of Concept (POC) management, and objection handling as a Sales Engineer.

Sales Engineers (SEs) are the technical closers of the B2B world. This course teaches you to run the perfect Technical Discovery call and deliver tailored Demos that solve specific customer pain points. You will master managing Proof of Concepts (POCs) to ensure technical wins. Learn to handle hostile technical questions, build trust with engineering buyers, and partner effectively with Account Executives. A high-paying role for devs who like people.

100% Free & Lifetime Access
⏱️ 5-Minute Lessons (Bite-sized learning)
🚀 21-Lesson Path (Independent modules)
📱 Mobile Friendly (Learn anywhere)
Solutions Eng
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Complete Course Syllabus

  • 1
    Role of the SE
    The technical conscience of the sales deal.
  • 2
    The Perfect Demo
    Scripting demos that tell a story, not feature dumping.
  • 3
    Discovery
    Asking technical questions to uncover business pain.
  • 4
    POC Management
    Defining success criteria to avoid 'forever POCs'.
  • 5
    Objection Handling
    Answering 'Does it integrate with X?' correctly.

Estimated completion time: 21 lessons • Self-paced learning • Lifetime access

Career Outlook

Estimated Salary
$130k - $200k

Career Paths

Sales Engineer $140k-$200k
Solutions Consultant $130k-$190k
Manager of SE $180k-$260k

What You Will Learn

Deliver compelling, tailored technical demonstrations
Manage Proof of Concept (POC) projects to success
Handle technical objections and security questionnaires
Partner with Sales Reps to close enterprise deals
Map customer technical requirements to product features

Skills You Will Gain

Technical Sales Demo Skills POC Management Public Speaking Solution Architecture

Who Is This For

Developers
Support Engineers
IT Consultants

Prerequisites

Technical Background
Communication Skills

Sales Engineering (Pre-Sales) FAQs

Is it cold calling?

No, SEs are brought in for qualified meetings.

Commission?

Yes, typically 70/30 or 80/20 split (Base/Comm).

Coding?

Light scripting for demos and integrations.

Stress?

High pressure end-of-quarter, but fun.

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