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martech Intermediate 21 lessons

GDPR for Marketers

Navigate European privacy law. Understand consent, the right to be forgotten, and data processing agreements to market compliantly.

The General Data Protection Regulation (GDPR) set the global standard for privacy. This course focuses specifically on its impact on marketing. You will learn the legal basis for processing data (Consent vs Legitimate Interest). Master the requirements for compliant email marketing (Opt-in), handling cookie consent, and managing third-party processors. We cover the severe fines for non-compliance and how to build a marketing strategy that respects user rights.

100% Free & Lifetime Access
⏱️ 5-Minute Lessons (Bite-sized learning)
🚀 21-Lesson Path (Independent modules)
📱 Mobile Friendly (Learn anywhere)
Legal
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Complete Course Syllabus

  • 1
    Core Principles
    Transparency, purpose limitation, and data minimization.
  • 2
    Legal Basis
    When you need Consent vs Legitimate Interest.
  • 3
    Marketing Consent
    Soft opt-in, double opt-in, and cookie walls.
  • 4
    User Rights
    Deletion, portability, and access workflows.
  • 5
    Vendor Mgmt
    Data Processing Agreements (DPAs) with tools.

Estimated completion time: 21 lessons • Self-paced learning • Lifetime access

Career Outlook

Estimated Salary
$100k - $140k

Career Paths

Privacy Marketing Mgr $110k-$150k
Compliance Officer $100k-$145k
Data Governance Lead $105k-$150k

What You Will Learn

Assess marketing campaigns for GDPR compliance
Implement valid consent mechanisms for data collection
Manage Data Subject Access Requests (DSARs)
Draft compliant privacy policies and notices
Audit third-party tools for data transfer legality

Skills You Will Gain

GDPR Compliance Data Ethics Consent Frameworks Policy Writing Risk Assessment

Who Is This For

Marketing Managers
Compliance Officers
Ops Leads

Prerequisites

None
Marketing context

GDPR for Marketers FAQs

Scary?

Yes, fines are huge. Knowledge reduces risk.

EU only?

Applies to anyone marketing TO European citizens.

Legal advice?

No, operational guidance. Consult counsel.

Brexit?

UK GDPR is similar; we cover the nuance.

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