Customer Journey Mapping

Visualize the user path. Identify touchpoints, friction, and opportunities to improve retention and conversion rates.

Marketing isn't a funnel; it's a journey. This course teaches you to map the customer experience from awareness to advocacy. You will learn to identify all digital and physical Touchpoints, map User Emotions at each stage, and find Friction points that cause churn. We use visual tools like Miro to create shared artifacts that align marketing, sales, and product teams. Essential for improving Customer Experience (CX) and retention.

✅ 100% Free & Lifetime Access

⏱️ 5-Minute Lessons (Bite-sized learning)

🚀 21-Lesson Path (Independent modules)

📱 Mobile Friendly (Learn anywhere)

Strategy

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Complete Course Syllabus

1

Mapping Basics

Stages, personas, and goals of the map.
2

Touchpoints

Auditing every interaction (Email, Web, Support).
3

Emotional Arc

Visualizing frustration vs delight across the journey.
4

Gap Analysis

Finding where the system fails the user.
5

Action Planning

Turning the map into a roadmap for improvement.

Estimated completion time: 21 lessons • Self-paced learning • Lifetime access

Career Outlook

Estimated Salary

$90k - $130k

Career Paths

CX Manager $95k-$140k

Customer Journey Lead $100k-$150k

Marketing Strategist $90k-$135k

What You Will Learn

Create detailed Customer Journey Maps

Identify and audit all customer touchpoints

Analyze emotional highs and lows in the user path

Align cross-functional teams around the customer view

Propose optimizations to reduce friction and churn

Skills You Will Gain

Journey Mapping CX Strategy User Research Touchpoint Analysis Visual Thinking

Who Is This For

CX Professionals

Marketers

Product Managers

Prerequisites

None

Empathy