Master new skills with our 21-day learning paths, broken into easy 5-minute daily lessons.

Start your journey for free.

martech Advanced 21 lessons

Programmatic Advertising

Master the AdTech ecosystem. Understand Real-Time Bidding (RTB), DSPs, SSPs, and how algorithmic ad buying works.

Ads follow you because of Programmatic. This course demystifies the black box of AdTech. You will learn the ecosystem: Demand Side Platforms (DSPs), Supply Side Platforms (SSPs), and Ad Exchanges. Master the Real-Time Bidding (RTB) protocol where auctions happen in milliseconds. We cover audience targeting, cookie syncing (and the cookie-less future), and how to use APIs to automate ad buying. Essential for technical marketers and AdTech engineers.

✅ 100% Free & Lifetime Access
⏱️ 5-Minute Lessons (Bite-sized learning)
🚀 21-Lesson Path (Independent modules)
📱 Mobile Friendly (Learn anywhere)
AdTech
Start Learning
Secure Enrollment via SSL

Complete Course Syllabus

  • 1
    The Ecosystem
    Who buys (DSP), who sells (SSP), and where (Exchange).
  • 2
    Real-Time Bidding
    The millisecond auction process explained.
  • 3
    Data & Identity
    DMPs, Cookies, and the shift to Identity graphs.
  • 4
    Ad Quality & Fraud
    Viewability metrics and fighting ad fraud bots.
  • 5
    The Future
    Privacy Sandbox, Contextual targeting, and CTV.

Estimated completion time: 21 lessons • Self-paced learning • Lifetime access

Career Outlook

Estimated Salary
$110k - $160k

Career Paths

Programmatic Manager $100k-$140k
AdTech Product Mgr $120k-$170k
Ad Ops Specialist $80k-$110k

What You Will Learn

Map the Programmatic ecosystem (DSP, SSP, DMP, Ad Exchange)
Understand the Real-Time Bidding (RTB) auction logic
Utilize First-party vs Third-party data for targeting
Navigate the post-cookie landscape and Identity solutions
Automate campaign management using AdTech APIs

Skills You Will Gain

AdTech Architecture Real-Time Bidding Audience Targeting Data Privacy API Integration

Who Is This For

AdTech Ops
Marketing Engineers
Media Buyers

Prerequisites

Marketing Basics
Tech Literacy

Programmatic Advertising FAQs

Coding?

Helpful for API work, but concepts are key.

Evil?

We discuss privacy ethics and regulations.

Google dependent?

Google is huge, but we cover the Open Web too.

Complex?

Yes, highly technical with many acronyms.

Need more info?
All Reork courses are 100% free, self-paced, and fully accessible on mobile devices. No prior experience is required. Read our full Platform FAQ.

Tech Stack & Tools

Google DV360
The Trade Desk
Google Ad Manager

Recommended Next Steps

Google Analytics 4 (GA4)

martech Beginner

Master the new standard of analytics. Learn event-based tracking, custom reports, BigQuery integration, and conversion optimization in GA4.

Email Marketing Tech

martech Beginner

Master the technical side of email. Code responsive HTML emails with MJML, improve deliverability (DKIM/SPF), and automate campaigns.

Headless CMS Architecture

martech Intermediate

Decouple your content. Master Content Modeling for omnichannel delivery using Contentful, Strapi, and Sanity.

Start Learning