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Lead performance marketing. Budget strategy, team scaling, and performance culture.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
VP Performance pathway.
ASO, app install campaigns, deep linking, and in-app engagement optimization.
Design ads that convert. Hook frameworks, UGC, static vs video, and creative testing systems.
Bring visitors back. Pixel-based retargeting, dynamic ads, and sequential messaging.