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martech Intermediate 21 lessons

Video Marketing SEO

Dominate YouTube. Master the algorithm, video metadata, thumbnail psychology, and retention strategies to grow channels.

YouTube is the world's second largest search engine. This course teaches the science of Video SEO. You will learn how the recommendation algorithm works (CTR + Watch Time). Master optimizing Titles, Descriptions, and Tags for search. We dive deep into Thumbnail psychology to drive clicks and scripting structures that retain viewers. Learn to repurpose video content for social shorts and embed strategies for website SEO.

100% Free & Lifetime Access
⏱️ 5-Minute Lessons (Bite-sized learning)
🚀 21-Lesson Path (Independent modules)
📱 Mobile Friendly (Learn anywhere)
Video
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Complete Course Syllabus

  • 1
    The Algorithm
    Click-Through Rate and Average View Duration importance.
  • 2
    Keyword Research
    Finding video topics with high demand/low supply.
  • 3
    High CTR Thumbnails
    Design rules for stopping the scroll.
  • 4
    Retention Editing
    Pacing videos to prevent drop-off.
  • 5
    Video Schema
    Getting videos to appear in Google Search results.

Estimated completion time: 21 lessons • Self-paced learning • Lifetime access

Career Outlook

Estimated Salary
$70k - $110k

Career Paths

YouTube Strategist $75k-$120k
Video Marketing Mgr $80k-$130k
Content Creator Variable

What You Will Learn

Optimize video metadata for YouTube Search
Design high-CTR thumbnails using psychology principles
Structure video scripts for maximum retention
Analyze YouTube Studio metrics to improve content
Implement video schema for Google Search visibility

Skills You Will Gain

YouTube SEO Video Analytics Thumbnail Strategy Content Retention Keyword Research

Who Is This For

Content Creators
Video Marketers
Social Managers

Prerequisites

None
Content interest

Video Marketing SEO FAQs

Editing taught?

No, focused on strategy and optimization.

Shorts?

Yes, we cover Short-form algorithm differences.

Equipment?

Strategy applies regardless of camera quality.

Other platforms?

Focus on YouTube, but principles apply to video.

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