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UX research methods. Usability testing, user interviews, and journey mapping.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Product UX focus.
Qualitative and quantitative research methods. Surveys, interviews, and focus groups.
Size markets accurately. Top-down, bottom-up, and value-theory approaches to TAM/SAM/SOM.
Design effective surveys. Question design, sampling, and quantitative analysis.