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martech Intermediate 21 lessons

Technical SEO

Optimize websites for search engines. Master crawlability, Core Web Vitals, Structured Data (Schema), and site architecture for higher rankings.

Content is king, but technical foundation is the castle. This course dives deep into Technical SEO. You will learn to audit websites using Screaming Frog, optimize Core Web Vitals (LCP, CLS, INP) for page experience, and implement Structured Data (JSON-LD) to earn rich snippets. We cover handling JavaScript-heavy sites, managing crawl budgets, and optimizing site architecture for internal link flow. Essential for developers and marketers wanting to dominate SERPs.

100% Free & Lifetime Access
⏱️ 5-Minute Lessons (Bite-sized learning)
🚀 21-Lesson Path (Independent modules)
📱 Mobile Friendly (Learn anywhere)
SEO Pros
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Secure Enrollment via SSL

Complete Course Syllabus

  • 1
    Crawling & Indexing
    How Googlebot works and managing robots.txt.
  • 2
    Core Web Vitals
    Measuring and improving LCP, FID, and CLS scores.
  • 3
    Structured Data
    Writing JSON-LD to get review stars and recipe cards.
  • 4
    Site Architecture
    Internal linking strategies and handling pagination.
  • 5
    JavaScript SEO
    ensuring SPAs (React/Vue) are indexable.

Estimated completion time: 21 lessons • Self-paced learning • Lifetime access

Career Outlook

Estimated Salary
$80k - $120k

Career Paths

Technical SEO Specialist $85k-$130k
SEO Manager $90k-$140k
Web Performance Eng $100k-$150k

What You Will Learn

Perform comprehensive technical site audits using Screaming Frog
Optimize Core Web Vitals scores to improve page experience ranking
Implement Structured Data (Schema.org) for rich results
Manage Crawl Budget and indexation strategies effectively
Diagnose and fix JavaScript rendering issues for SEO

Skills You Will Gain

Technical SEO Schema Markup Core Web Vitals Site Auditing Log Analysis

Who Is This For

SEO Specialists
Web Developers
Marketing Managers

Prerequisites

HTML/CSS Basics
Google Search Console

Technical SEO FAQs

Coding required?

Basic HTML understanding is needed; JS helps.

Tools cost?

We use free versions of industry standard tools.

Content SEO?

Focus is on technical health, not keyword writing.

One-time fix?

No, technical SEO is ongoing maintenance.

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