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martech Beginner 21 lessons

Social Media Algorithms

Crack the code. Understand how ranking algorithms work for TikTok, LinkedIn, Instagram, and YouTube to maximize organic reach.

Posting is easy; getting seen is hard. This course reverse-engineers the ranking signals of major platforms. You will learn how the 'Interest Graph' (TikTok) differs from the 'Social Graph' (Facebook). Understand the weight of Watch Time, Engagement Velocity, and Recency. We cover testing content formats, analyzing algorithm updates, and adapting strategy to feed the machine without losing your brand voice. Stop guessing and start optimizing.

✅ 100% Free & Lifetime Access
⏱️ 5-Minute Lessons (Bite-sized learning)
🚀 21-Lesson Path (Independent modules)
📱 Mobile Friendly (Learn anywhere)
Social Leads
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Secure Enrollment via SSL

Complete Course Syllabus

  • 1
    The Recommendation Engine
    How platforms decide what to show whom.
  • 2
    TikTok & Reels
    The Interest Graph and watch-time dominance.
  • 3
    LinkedIn & B2B
    Dwell time and professional engagement signals.
  • 4
    YouTube Search
    CTR and Retention as the holy grail.
  • 5
    Analytics & Iteration
    Reading the data to pivot content strategy.

Estimated completion time: 21 lessons • Self-paced learning • Lifetime access

Career Outlook

Estimated Salary
$60k - $100k

Career Paths

Social Media Strategist $70k-$110k
Content Director $80k-$130k
Brand Manager $75k-$115k

What You Will Learn

Analyze ranking signals for major social platforms
Optimize content formats for algorithm preference
Interpret engagement metrics to refine strategy
Adapt to algorithm updates and platform shifts
Develop a cross-platform distribution strategy

Skills You Will Gain

Algorithm Analysis Content Strategy Social Analytics Engagement Optimization Trend Analysis

Who Is This For

Social Media Mgrs
Content Creators
Brand Managers

Prerequisites

Social Media User

Social Media Algorithms FAQs

Content creation?

Focus is on distribution strategy, not filming.

Does it change?

Yes, we teach principles to adapt to updates.

Cheating?

No, optimizing for quality signals, not bots.

Paid ads?

Focus is Organic, but helps paid relevance too.

Need more info?
All Reork courses are 100% free, self-paced, and fully accessible on mobile devices. No prior experience is required. Read our full Platform FAQ.

Tech Stack & Tools

Buffer
Hootsuite
TikTok Insights
LinkedIn Analytics

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