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In-store behavior, shelf placement, POS displays, and the path to purchase in retail.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Physical and digital retail.
Qualitative and quantitative research. Focus groups, surveys, ethnography, and conjoint analysis.
Research consumers. Qualitative methods, survey design, and consumer analytics.
Consumer psychology. Decision-making models, cognitive biases, and purchase behavior.