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Brain science meets marketing. Eye tracking, EEG, and emotional measurement in advertising.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Scientific consumer insights.
Why good people make bad decisions. Ethical blind spots, moral licensing, and slippery slopes.
Behavioral finance. Investor biases, market psychology, and behavioral portfolio theory.
Design choice architectures. Default options, framing, and nudging for better business outcomes.