Master new skills with our 21-day learning paths, broken into easy 5-minute daily lessons.

Start your journey for free.

martech Advanced 21 lessons

Growth Hacking Engineering

Engineer viral growth. Build referral systems, A/B testing frameworks, and viral loops using code (JS/Python) and psychology.

Growth Hacking isn't magic; it's engineering. This course teaches the technical implementation of growth strategies. You will learn to code viral loops (e.g., Dropbox referral style), build custom A/B testing infrastructure to experiment rapidly, and scrape data for lead generation. We cover the psychology of gamification and how to implement 'Aha! moments' programmatically. Perfect for full-stack developers who want to drive product metrics.

100% Free & Lifetime Access
⏱️ 5-Minute Lessons (Bite-sized learning)
🚀 21-Lesson Path (Independent modules)
📱 Mobile Friendly (Learn anywhere)
Growth Eng
Start Learning
Secure Enrollment via SSL

Complete Course Syllabus

  • 1
    Viral Loops
    Coding referral programs and share mechanics.
  • 2
    Experimentation Infrastructure
    Building feature flags and splitting traffic.
  • 3
    Data Scraping
    Gathering public data for lead enrichment.
  • 4
    Onboarding Engineering
    Reducing friction programmatically to boost activation.
  • 5
    Gamification
    Implementing points, badges, and streaks logic.

Estimated completion time: 21 lessons • Self-paced learning • Lifetime access

Career Outlook

Estimated Salary
$120k - $180k

Career Paths

Growth Engineer $130k-$190k
Head of Growth $150k-$220k
Technical Founder Variable

What You Will Learn

Build and deploy custom viral referral systems
Implement A/B testing frameworks for feature experimentation
Scrape and enrich lead data using Python scripts
Engineer onboarding flows that maximize activation
Analyze viral coefficients and k-factors programmatically

Skills You Will Gain

Full Stack Dev A/B Testing Web Scraping Viral Mechanics Data Analysis

Who Is This For

Growth Engineers
Founders
Product-Minded Devs

Prerequisites

Coding Proficiency
Product Sense

Growth Hacking Engineering FAQs

Is this marketing?

No, it is writing code to achieve marketing goals.

Ethical?

We focus on 'White Hat' growth, not spam.

Languages?

JavaScript for frontend, Python for data tasks.

Startup focus?

Yes, but enterprises now hire Growth teams too.

Start Learning