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National vs local marketing. Ad fund management, brand consistency, and co-op advertising.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Brand guardrails + local flex.
Turn around underperforming franchise units. Performance improvement plans and operational audits.
Tech adoption across franchise systems. POS, loyalty, mobile apps, and systemwide rollouts.
Train franchisees. Onboarding programs, ongoing education, and franchise universities.