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performance-marketing Intermediate 21 lessons

Data-Driven Media Planning

Data-driven media. Channel mix modeling, budget allocation, and media efficiency.

✅ 100% Free & Lifetime Access
⏱️ 5-Minute Lessons (Bite-sized learning)
🚀 21-Lesson Path (Independent modules)
📱 Mobile Friendly (Learn anywhere)
Media Planning
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Complete Course Syllabus

  • 1
    Data-Driven Media Planning Environment Setup with VS Code
    Install, configure, and verify your development environment from scratch.
  • 2
    Foundations: The Building Blocks of Data-Driven Media Planning
    Learn the fundamental concepts you will use in every Data-Driven Media Planning project.
  • 3
    Professional Data-Driven Media Planning: Git Workflows
    Adopt the workflows and tools used by experienced Data-Driven Media Planning practitioners.
  • 4
    Advanced Data-Driven Media Planning: Expert-Level Techniques
    Push beyond the basics with sophisticated Data-Driven Media Planning strategies.
  • 5
    Scaling to Production: Launching Your Data-Driven Media Planning Career
    Deploy real projects and position yourself for Data-Driven Media Planning roles.

Estimated completion time: 21 lessons • Self-paced learning • Lifetime access

Career Outlook

Estimated Salary
$65k - $120k

What You Will Learn

Channel Mix
Budget Allocation
Media Efficiency

Skills You Will Gain

VS Code Git Terminal Documentation

Prerequisites

Perf Marketing Basics

Data-Driven Media Planning FAQs

Gut feel?

Data-driven planning.

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Tech Stack & Tools

Planning Tools
Models

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