Identify and eliminate customer friction. CES, process simplification, and effortless experience.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Effortless first, then delight.
Go from your first step to master level. Three simple steps, all about Customer Effort & Friction Reduction.
New to Customer Effort & Friction Reduction? Start here. Learn the basics in small, easy steps.
This is where Customer Effort & Friction Reduction gets exciting — deeper skills, real results.
The final step: let Perplexity AI research any topic with cited sources while you focus on the big picture.