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How consumers make purchase decisions. Heuristics, anchoring, and choice overload.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Science-backed insights.
Design and run behavioral experiments. RCTs, field experiments, and interpreting results.
Design choice architectures. Default options, framing, and nudging for better business outcomes.
Behavioral finance. Investor biases, market psychology, and behavioral portfolio theory.