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Manage brand portfolios. Branded house vs house of brands, sub-brands, and endorsements.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Single to conglomerate.
Craft compelling brand narratives. Origin stories, customer stories, and content pillars.
Build employer brands. EVP development, Glassdoor management, and talent attraction.
Brand positioning, identity, architecture, and building a brand that resonates with customers.