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Apply behavioral science to marketing. Persuasion, framing, and behavioral targeting.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Behavioral marketing.
Design choice architectures. Default options, framing, and nudging for better business outcomes.
Behavioral finance. Investor biases, market psychology, and behavioral portfolio theory.
Brain science meets marketing. Eye tracking, EEG, and emotional measurement in advertising.