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Run behavioral experiments. RCT design, field experiments, and behavioral measurement.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Causal experiments.
Brain science meets marketing. Eye tracking, EEG, and emotional measurement in advertising.
Design choice architectures. Default options, framing, and nudging for better business outcomes.
Design for behavior. Habit formation, engagement loops, and behavioral product design.