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Design and run behavioral experiments. RCTs, field experiments, and interpreting results.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Real-world business experiments.
Understand decision biases. Anchoring, loss aversion, and debiasing strategies.
Design nudges. Choice architecture, default effects, and libertarian paternalism.
Design choice architectures. Default options, framing, and nudging for better business outcomes.