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Design for behavior. Habit formation, engagement loops, and behavioral product design.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Behavioral product design.
Apply behavioral science to marketing. Persuasion, framing, and behavioral targeting.
Behavioral insights in policy. Government nudge units, policy experiments, and social norms.
How consumers make purchase decisions. Heuristics, anchoring, and choice overload.