Course Level: Intermediate

Design nudges. Choice architecture, default effects, and libertarian paternalism.

Understand decision biases. Anchoring, loss aversion, and debiasing strategies.

Behavioral finance. Investor biases, market psychology, and behavioral portfolio theory.

Apply behavioral science to marketing. Persuasion, framing, and behavioral targeting.

Design for behavior. Habit formation, engagement loops, and behavioral product design.

Behavioral insights in policy. Government nudge units, policy experiments, and social norms.

Run behavioral experiments. RCT design, field experiments, and behavioral measurement.

Behavioral science in HR. Nudges for engagement, decision-making, and performance.

Health behavior change. Wellness nudges, health decision-making, and wellbeing economics.