Course Level: Intermediate
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Influencer Marketing
Find, vet, and manage influencer partnerships. Contracts, metrics, and campaign management.
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Video Marketing & YouTube Strategy
YouTube SEO, video production basics, short-form content, and video ad strategies.
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Growth Hacking Fundamentals
Rapid experimentation across marketing, product, and engineering to find scalable growth.
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Activation & Onboarding Optimization
Get users to their ‘aha moment’ faster. Onboarding flows, tooltips, and time-to-value.
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SEO Strategy & Execution
Technical SEO, on-page optimization, link building, and content strategy for organic traffic.
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Google Ads & PPC Management
Search, display, shopping, and YouTube campaigns. Bidding strategies and ROAS optimization.
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Email Marketing & Automation
List building, segmentation, drip campaigns, and marketing automation workflows.
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Content Marketing Strategy
Create content that drives traffic and converts. Blog, video, podcast, and distribution strategy.
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Marketing Analytics & Attribution
Track ROI across channels. UTM tagging, multi-touch attribution, and marketing dashboards.
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M&A Legal Frameworks
SPAs, reps & warranties, indemnification, and regulatory approvals in M&A deals.