Course Level: Intermediate
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Video & Podcast Content Strategy
Plan and launch video series and podcasts. Format design, distribution, and monetization.
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Brand Storytelling
Craft compelling brand narratives. Origin stories, customer stories, and content pillars.
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UX Writing & Microcopy
Write interface copy. Buttons, error messages, onboarding text, and voice & tone guides.
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Visual Brand Identity Design
Color systems, typography, logo guidelines, and creating cohesive brand identity systems.
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Content Measurement & ROI
Measure content performance. Engagement metrics, attribution, and proving content ROI.
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Employer Branding
Attract talent through employer brand. EVP development, Glassdoor strategy, and recruitment marketing.
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AI-Assisted Content Creation
Use AI tools effectively. Prompt engineering, editing AI output, and maintaining brand voice.
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Brand Crisis & Reputation
Protect and recover brand reputation. Social media crises, PR response, and monitoring.
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Brand Licensing & Partnerships
Monetize brand equity. Licensing agreements, co-branding, and partnership strategies.
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Conversion Rate Optimization (CRO)
A/B testing, landing page optimization, and UX improvements to increase conversion rates.