Course Level: Intermediate

Pricing Research

Van Westendorp, Gabor-Granger, conjoint analysis, and willingness-to-pay research.
Growth Experimentation Frameworks

ICE scoring, experiment design, statistical significance, and building a growth team culture.
Trend Analysis & Forecasting

Spot emerging trends. Trend mapping, scenario building, and consumer trend frameworks.
SEO-Led Growth

Programmatic SEO, content-led growth, and building organic traffic engines at scale.
Editorial Strategy & Planning

Build editorial calendars, style guides, and content workflows for publishing teams.
Paid Growth & CAC Optimization

Scale paid channels profitably. CAC/LTV ratios, creative testing, and budget allocation.
SEO Content Strategy

Topic clusters, pillar pages, and content briefs that rank. Keyword-driven content planning.
Community-Led Growth

Build communities that drive acquisition, retention, and advocacy. Discord, Slack, and forums.
Content Operations & Governance

Scale content production. DAM, CMS governance, and content lifecycle management.
Brand Strategy Fundamentals

Brand positioning, identity, architecture, and building a brand that resonates with customers.