Course Level: Intermediate

Corporate Communications

Internal comms, executive messaging, annual reports, and stakeholder communications.
Affiliate Marketing Management

Build and manage affiliate programs. Commission structures, partner recruitment, and fraud prevention.
Media Training

Prepare executives for interviews. Message discipline, bridging, and on-camera confidence.
TikTok & Short-Form Ads

TikTok ads, Spark Ads, creator partnerships, and short-form creative best practices.
Consumer Insights & Segmentation

Uncover consumer motivations. Segmentation, personas, and jobs-to-be-done framework.
Survey Design & Analysis

Design effective surveys. Question types, bias prevention, sample sizing, and statistical analysis.
Competitive Analysis Frameworks

Map competitive landscapes. Porter’s analysis, perceptual maps, and win/loss analysis.
Market Sizing & TAM Analysis

Size markets accurately. Top-down, bottom-up, and value-theory approaches to TAM/SAM/SOM.
UX Research Methods

Usability testing, card sorting, tree testing, and user journey mapping for product teams.
Retention & Engagement Strategies

Reduce churn. Habit loops, re-engagement campaigns, and cohort-based retention analysis.