Course Level: Intermediate
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Retail Technology & Innovation
Cashierless stores, AR/VR, smart shelves, and AI-powered retail technology.
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Digital PR & Link Building
Earn media coverage and backlinks. Data-driven PR, newsjacking, and digital asset creation.
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LinkedIn Advertising
B2B advertising on LinkedIn. Sponsored content, InMail, and account-based targeting.
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Event PR & Launch Strategy
Product launches, press events, and creating buzz around company milestones.
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Mobile App Marketing
ASO, app install campaigns, deep linking, and in-app engagement optimization.
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Government & Public Affairs
Lobby, advocate, and engage with government stakeholders. Policy communication and grassroots.
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Strategic Partnerships
Structure and manage strategic partnerships. JVs, co-selling, integrations, and channel partners.
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PR Measurement & Analytics
Measure PR impact. AVE alternatives, share of voice, sentiment analysis, and reporting.
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Sales Engineering
Bridge sales and engineering. Technical demos, POCs, and solution architecture for complex sales.
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Shopify Store Mastery
Advanced Shopify. Custom themes, Shopify Flow, checkout optimization, and app integrations.