Course Level: Intermediate

Sports Marketing & Sponsorship

Sponsorship valuation, activation, fan engagement, and sports brand partnerships.
Food & Beverage Management

Restaurant operations, menu engineering, cost control, and food safety management.
Sports Analytics & Performance

Moneyball analytics. Player evaluation, game strategy, and business analytics for sports orgs.
Event & Conference Management

Plan and execute events. Venue selection, logistics, budgeting, and hybrid event technology.
Sports Agent & Athlete Representation

Contract negotiation, endorsement deals, and athlete brand management.
Hotel Digital Marketing

OTA management, direct booking strategy, and digital marketing for hospitality.
Stadium & Venue Management

Venue operations, event day management, premium hospitality, and revenue optimization.
Guest Experience Design

Design memorable guest experiences. Journey mapping, personalization, and service recovery.
Esports & Gaming Business

Esports team management, tournament organization, streaming, and gaming sponsorships.
Hospitality Finance & Accounting

USALI standards, hotel financial statements, and hospitality-specific accounting practices.