Course Level: Intermediate

Co-Marketing & Co-Selling

Execute co-marketing campaigns and co-selling motions with partners.
Consumer Decision Making

How consumers make purchase decisions. Heuristics, anchoring, and choice overload.
Partner Enablement & Training

Train and enable partners. Certifications, sales playbooks, and partner portals.
Behavioral Finance

Loss aversion, overconfidence, and herding in financial markets and investment decisions.
Partnership Legal & Contracts

Draft and negotiate partnership agreements. IP clauses, exclusivity, and termination provisions.
Behavioral Product Design

Apply behavioral science to product design. Habit formation, gamification, and engagement loops.
Behavioral Experimentation & Testing

Design and run behavioral experiments. RCTs, field experiments, and interpreting results.
Behavioral Public Policy

Apply behavioral insights to public policy. Nudge units, compliance design, and social norms.
Behavioral Ethics & Decision Traps

Why good people make bad decisions. Ethical blind spots, moral licensing, and slippery slopes.
Small Business Financing

SBA loans, lines of credit, bootstrapping, and alternative financing for small businesses.