Course Level: Intermediate

Customer Advocacy & Community

Build customer advocacy programs. References, case studies, community, and NPS programs.
CS Metrics & Reporting

Track GRR, NRR, NPS, CSAT, and build CS dashboards for leadership reporting.
Sales Engineering Fundamentals

Bridge sales and technical teams. Discovery, demos, POCs, and technical objection handling.
Technical Demo Mastery

Deliver compelling product demos. Storytelling, live demos, and handling demo failures gracefully.
POC & Proof of Value Design

Design and manage POCs. Success criteria, timeline management, and converting POCs to deals.
RFP & Technical Response Writing

Write winning RFP responses. Technical accuracy, differentiation, and response management.
SE & AE Partnership

Work effectively with Account Executives. Role clarity, deal strategy, and team selling.
Hiring & Managing Your First Team

Make your first hires. Employment law basics, payroll, and building small team culture.
Scaling a Small Business

Grow from solopreneur to scalable business. Systems, delegation, and strategic hiring.
Small Business Tax Planning

Quarterly taxes, deductions, entity tax elections, and year-end planning for small businesses.