Course Level: Intermediate

Inflation & Pricing in Economic Cycles

Navigate inflation, deflation, and stagflation. Pricing strategy across economic cycles.
Cross-Cultural Consumer Behavior

How culture shapes consumption. Global vs local preferences and cultural adaptation.
International Economic Relations

IMF, World Bank, trade wars, and international economic policy impacts on global business.
Consumer Research Methods

Qualitative and quantitative research. Focus groups, surveys, ethnography, and conjoint analysis.
Labor Market Economics

Labor market dynamics, wage economics, automation impact, and workforce policy.
Sustainable Consumption & Ethical Buying

Green consumption, ethical buying behavior, and the attitude-behavior gap in sustainability.
Industrial Policy & Subsidies

CHIPS Act, IRA, and industrial policy impacts on business investment and location decisions.
Generational Consumer Trends

Gen Z, Millennials, Gen X, Boomers. Generational differences in media, buying, and brand preference.
Inequality & Inclusive Growth

Economic inequality, inclusive growth strategies, and business opportunities in underserved markets.
Motivation & Employee Engagement

Maslow, Herzberg, self-determination theory, and practical motivation strategies for managers.