Course Level: Intermediate

Product Launch & Go-To-Market Execution

Product launch. GTM execution, launch playbooks, and cross-functional coordination.
Competitive Intelligence for Product Marketing

PMM competitive intel. Battle cards, win/loss analysis, and competitive positioning.
Sales Enablement & Content Creation

Sales enablement. Sales collateral, pitch decks, and sales training content.
Customer & Market Research for PMM

PMM research. Buyer personas, customer insights, and market segmentation.
Product Messaging & Storytelling

Product messaging. Value proposition, storytelling, and messaging frameworks.
Product-Led Growth & PMM

Product-led growth. PLG marketing, freemium strategy, and product-led acquisition.
Analyst Relations & Industry Influence

Analyst relations. Gartner/Forrester engagement, industry influence, and market positioning.
PMM Metrics & Campaign Performance

PMM metrics. Pipeline influence, launch metrics, and marketing attribution.
Public Sector Innovation & Modernization

Public sector innovation. Government modernization, service design, and public value creation.
Public-Private Partnerships (PPP)

PPP management. Public-private partnerships, concession models, and partnership governance.