Course Level: Intermediate
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Patent Landscape & Freedom to Operate
Patent landscape analysis and freedom-to-operate assessments for product development.
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Patent Licensing & Monetization
License patents and generate revenue. Licensing models, royalty rates, and deal structures.
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Patent Prosecution Management
Manage patent prosecution. Claims strategy, office actions, and patent attorney coordination.
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Omnichannel Marketing & Personalization
Cross-channel marketing. Personalization, journey triggers, and consistent messaging.
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Design Patents & Trade Dress
Protect product design. Design patents, trade dress, and visual IP strategy.
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Store Digitization & Clienteling
Digital tools in stores. Clienteling apps, endless aisle, and associate enablement.
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Omnichannel Analytics & Attribution
Cross-channel attribution. Omnichannel KPIs, halo effect, and unified analytics.
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Returns & Reverse Logistics
Omnichannel returns. Buy online return in store, return optimization, and reverse logistics.
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IT Outsourcing & Managed Services
IT outsourcing. Managed services, cloud migration support, and IT vendor management.
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Market Sizing & Opportunity Analysis
TAM, SAM, SOM analysis. Bottom-up and top-down market sizing for expansion decisions.