Course Level: Intermediate

Sales Enablement & Collateral

Create sales enablement materials. Battlecards, one-pagers, and sales training content.
Competitive Positioning & Differentiation

Position against competitors. Differentiation strategy, competitive messaging, and win/loss insights.
Positioning & Messaging Frameworks

Craft compelling positioning. Category creation, messaging hierarchy, and value propositions.
Product Launch Management

Plan and execute product launches. Launch tiers, cross-functional coordination, and launch metrics.
ESG & Sustainable Portfolio Management

ESG integration, impact investing, and sustainable portfolio construction.
Portfolio Performance Measurement

Measure portfolio performance. GIPS, attribution analysis, and benchmark selection.
Behavioral Portfolio Management

Behavioral biases in portfolio management. Overconfidence, loss aversion, and debiasing.
Portfolio Management Technology

Portfolio management systems. OMS/EMS, rebalancing tools, and fintech for portfolio managers.
Platform Pricing & Monetization

Price platform services. Take rates, subscription models, and freemium strategies for platforms.
Network Effects & Growth Loops

Build and leverage network effects. Direct, indirect, and data network effects.