Course Level: Intermediate
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Space Tourism & Hospitality
Space tourism business. Suborbital, orbital tourism, and space hospitality concepts.
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Local SEO & Multi-Location
Local search optimization. Google Business Profile, multi-location SEO, and local strategy.
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International & Multilingual SEO
Global SEO. Hreflang, international site structure, and multilingual search optimization.
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SEO & Product/Engineering Collaboration
Work with product and engineering. Technical SEO requirements, sprint integration, and advocacy.
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AI & SEO
AI impact on search. SGE, AI content, and adapting SEO strategy for AI-driven search.
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Service Blueprinting
Create service blueprints. Frontstage/backstage mapping, touchpoints, and support processes.
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Customer Journey Orchestration
Design and orchestrate customer journeys. Cross-channel experiences and journey optimization.
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CRM Administration & Optimization
Administer and optimize CRM. Salesforce admin, data quality, and CRM customization.
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Sales Analytics & Dashboards
Build sales dashboards. Pipeline analytics, win rate analysis, and sales performance reporting.
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Sales Technology Stack
Manage sales tech stack. CRM, engagement platforms, and sales tech integration.