Course Level: Intermediate
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Growth Analytics & Metrics
Growth metrics mastery. North star metrics, AARRR framework, and growth accounting.
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UX Research for Products
UX research methods. Usability testing, user interviews, and journey mapping.
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SEO-Driven Growth
SEO as a growth channel. Programmatic SEO, content-led growth, and search moats.
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Competitive Intelligence & Analysis
Competitive intelligence. Win/loss analysis, competitor monitoring, and market landscape.
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Marketplace & Platform Growth
Grow two-sided marketplaces. Chicken-and-egg problem, liquidity, and marketplace dynamics.
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Pricing Research & Conjoint Analysis
Research-driven pricing. Conjoint analysis, Van Westendorp, and willingness-to-pay studies.
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Programmatic Advertising
Programmatic ad buying. DSPs, SSPs, RTB, and programmatic creative.
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CRO & Landing Page Optimization
Conversion rate optimization. A/B testing, landing page design, and funnel optimization.
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Video Marketing & YouTube Strategy
Video marketing strategy. YouTube growth, video SEO, and short-form video content.
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Marketing Automation & CRM
Marketing automation workflows. Lead nurturing, scoring, and CRM integration.